Here is a detailed guide on thinking about roles and responsibilities for sales ops, marketing ops, and RevOps: Overall, the key areas that operations roles focus on across sales, marketing, and revenue include data, processes, systems, and deliverables....
TLDR; B2B Customer retention is #1 priority. Audit your message cadence and data situation, outline your customer journey, message according to journey, plan for long term. Outsource aspects if needed. Learn more on Friday. For B2B Sales & Marketers, you’ve heard...
Here the latest on how Gartner thinks Marketing budgets are shaping up for 2020. It’s somewhat contradictory – on the heels of budgets not seen since 2011 with flat to declining budgets, the report is also saying Marketers are surprisingly optimistic with...
Customer end user satisfaction is everything. Thinking back to my days as a SaaS CMO in both private and public companies, in an agile environment, we’d go through a very rigorous development pre-process to ensure a reasonable outcome for a minimally viable product....
At the 2018 Marketo Summit (#MKTGnation), we covered five common mistakes for MarTech and Account Based Marketing (ABM) deployments. If you don’t have time to watch the embedded video, this is a ‘tweetable’ summary of each bullet point of our findings. We began with...
There is a need for B2B Marketing ROI yet we’re still not there. According to Adobe’s 2012 CMO report, fewer than 20% of executive B2B marketers have the ability to measure ROI. SiriusDecisions reported in their 2012 CMO survey that CMOs number one concern was...
