2024 has been a super challenging year for acquiring net new revenue. Consequently, many Sales and Marketing teams are experiencing exceptionally slow revenue growth 1H of year, and missed revenue numbers on revised quotas, Consequently, a number of Sales team members...
9 𝐂𝐨𝐦𝐦𝐨𝐧 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 non-Marketing execs and Board members make in marketing discussions (based on my last 4 years of 💯s of conversations): 1️⃣ Not having a clear understanding of marketing terminology, KPIs, metrics, and objectives 2️⃣ Viewing marketing solely as a cost...
Google acquiring HubSpot, is the rumor true? Smart move if so. HubSpot has been incredibly scrappy – may not be the most scalable, best in class but wow have they been impressive over the years. User interface is second to none. Their financials are stellar,...
Want to get the most ROI out of your Account Based Marketing Demandbase platform before a business leader asks you about platform ROI? The question isn’t whether you should use Demandbase’s implementation / Customer Service team OR an external marketing consultancy…...
TLDR; World according to Jon’s interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others – with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more...
3 Reasons to move to Salesforce Contacts Since the advent of ABM, companies have been debating how to best implement it. The most popular debate is whether or not you should use Salesforce leads or a 100% Salesforce contact model when embarking on an Account Based...
