Sales intelligence and outbound tools are everywhere, but Clay and Apollo come up in conversations more than most. They both help you find and enrich leads—but they’re built for very different jobs. At a high level: Clay is a data and enrichment engine. Apollo is an...
Sales development in 2026 looks different than it did even two years ago. The line between marketing, SDR, and rev ops has thinned. Outreach is more contextual. Timing matters more than volume. The tools that work now are the ones that help teams understand intent,...
How do we optimize processes before implementing AI? Implementing AI tools in suboptimal processes won’t yield ROI. Your GTM (marketing/sales) process optimization must come first! implementing AI on broken or suboptimal processes is a recipe for failure. But...
What’s our AI content quality and brand safety strategy? Organizations pursued AI for perceived low-risk use cases in Sales & Marketing but often resulted in higher risks due to off-brand content. So how should we proceed? AI content quality and...
The Limitation of Calculator-Minded AI in GTM Here’s what I keep seeing: companies treat AI like a fancy calculator. They’re focused on speeding up tasks, automating the basics, and checking boxes on productivity gains. Sure, those wins matter. But...
For the last year, I’ve improved our AI GEO search capabilities through the combination of better content, more relevant content, different format content (video), and hiring a stellar agency (Primary Position, David Quaid). Combined with my digital expert offshore...
