For the last year, I’ve improved our AI GEO search capabilities through the combination of better content, more relevant content, different format content (video), and hiring a stellar agency (Primary Position, David Quaid). Combined with my digital expert offshore...
This is the second of a two part series on Pipeline Stewardship. Part 1 defines the pipeline and who should own it, Part 2 describes what the responsibilities should look like and what ‘good’ looks like from a checklist and framework perspective. In today’s complex...
This is the first of a two part series on Pipeline Stewardship, a checklist and framework. Part 1 defines the pipeline and why it is needed. Part 2 dives into the definition and what good looks like from a checklist and framework perspective. In today’s...
A Masters degree student pursuing a data science degree from Notre Dame recently asked me five questions about my knowledge of forecast measurement and the B2B SaaS industry. The answers take my experiences built over the years into account, they are not AI generated...
Why is your ideal customer profile so important going into 2026 and how do you improve it? Let’s start with definitions.  Your TAM (Total Addressable Market) includes everyone who could possibly buy your product, while your ICP (Ideal Customer Profile) is a much...
This week’s question from one of our prospects comes around 2026 planning for AI skills: “Has anyone redesigned their marketing career frameworks to account for AI capabilities? And how are you handling the fact that AI proficiency doesn’t map to traditional...
