Enhanced Website Visitor Identification with LinkedIn Profile

Todayโ€™s question: Has anyone used person level identification on their website? Todayโ€™s answer: Yes. In fact, we recommend it to our ABX clients who need our help with reporting and enablement. It is best suited for US centric companies, though. Letโ€™s start with some...

Mistakes with Sales Teams – ABM

What is the #1 mistake that B2B Sales teams make with ABM/ABX based on our experiences and conversations at B2B Fusion with GTM teams? (Lessons learned over years in ABX/ABM, a LinkedIn series, see comments) ๐๐จ๐ญ ๐ฉ๐ซ๐จ๐ฉ๐ž๐ซ๐ฅ๐ฒ ๐š๐ฅ๐ข๐ ๐ง๐ข๐ง๐  ๐ญ๐ก๐ž๐ข๐ซ ๐ฌ๐š๐ฅ๐ž๐ฌ ๐ฉ๐ซ๐จ๐œ๐ž๐ฌ๐ฌ๐ž๐ฌ, ๐ฌ๐ค๐ข๐ฅ๐ฅ๐ฌ ๐š๐ง๐...

Salesforce just increased their own pipeline goals by 50% from 2x to 3x.

๐Ÿคฏ Salesforce just increased their own pipeline goals by 50% from 2x to 3x. 8๏ธโƒฃ ๐ฌ๐ฎ๐ ๐ ๐ž๐ฌ๐ญ๐ข๐จ๐ง๐ฌ ๐ซ๐ž๐ ๐š๐ซ๐๐ข๐ง๐  ๐ฉ๐ข๐ฉ๐ž๐ฅ๐ข๐ง๐ž ๐ข๐ง B2B Fusion ๐ž๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ: 1๏ธโƒฃ Focus on active, qualified pipeline rather than just top-of-funnel quantity. Leads or accounts that don’t translate into...

9 Common Mistakes non-marketing execs make

9 ๐‚๐จ๐ฆ๐ฆ๐จ๐ง ๐ฆ๐ข๐ฌ๐ญ๐š๐ค๐ž๐ฌ non-Marketing execs and Board members make in marketing discussions (based on my last 4 years of ๐Ÿ’ฏs of conversations): 1๏ธโƒฃ Not having a clear understanding of marketing terminology, KPIs, metrics, and objectives 2๏ธโƒฃ Viewing marketing solely as a cost...

What is a RACI framework for ABM?

A common question we get in our ABM/ABX enablement engagements is, โ€˜who owns what in an ABX environment?โ€™ Letโ€™s use a RACI framework – for definition sake, a RACI framework is a responsibility assignment matrix used in project management and business process...

Enhancing Sales Efficiency: An In-Depth Look at ZoomInfo Copilot

This is a 3 part series on ZoomInfo Copilot.ย  In part 1, I summarized what I heard on launch day.ย  Since that time, I wrote part two on our demo of the capability and this section below is another reference to the demo in a question and answer format.ย  Weโ€™re in the...