9 Common Mistakes non-marketing execs make

9 ๐‚๐จ๐ฆ๐ฆ๐จ๐ง ๐ฆ๐ข๐ฌ๐ญ๐š๐ค๐ž๐ฌ non-Marketing execs and Board members make in marketing discussions (based on my last 4 years of ๐Ÿ’ฏs of conversations): 1๏ธโƒฃ Not having a clear understanding of marketing terminology, KPIs, metrics, and objectives 2๏ธโƒฃ Viewing marketing solely as a cost...

Pavilion Marketing Summit in NYC

“10 things I learned about CMO/Board relationships via Pavilion CMO Summit. Keywords: ๐“๐ซ๐ฎ๐ฌ๐ญ. ๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ. ๐๐ข๐ฉ๐ž๐ฅ๐ข๐ง๐ž. ๐Ž๐ฎ๐ญ๐œ๐จ๐ฆ๐ž๐ฌ. ๐Ž๐ฐ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ. (This was 1 of 3 top presentations which I’ll summarize later on LinkedIn.) Kathleen Booth moderated an excellent...

2013: Great Expectations For Marketing ROI

Here is my brief view of what to expect in 2013. During 2013, organizations will demand significantly more revenue value out of their existing sales and marketing ecosystem investments including CRM, Marketing Automation, and list acquisition purchases. ย Non-marketing...

B2B MarTech Marketing Automation

Google acquiring HubSpot, is the rumor true? Smart move if so. HubSpot has been incredibly scrappy – may not be the most scalable, best in class but wow have they been impressive over the years. User interface is second to none. Their financials are stellar,...

What does a Demandbase Consultancy do?

Want to get the most ROI out of your Account Based Marketing Demandbase platform before a business leader asks you about platform ROI? The question isnโ€™t whether you should use Demandbaseโ€™s implementation / Customer Service team OR an external marketing consultancyโ€ฆ...

What does a 6sense Consultancy do?

Want to get the most ROI out of your Account Based Marketing 6sense platform before a business leader asks you about platform ROI? The question isnโ€™t whether you should use 6senseโ€™s implementation / Customer Service team OR an external marketing consultancyโ€ฆ the...