Today’s question: Has anyone used person level identification on their website? Today’s answer: Yes. In fact, we recommend it to our ABX clients who need our help with reporting and enablement. It is best suited for US centric companies, though. Let’s start with some...
9 𝐂𝐨𝐦𝐦𝐨𝐧 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 non-Marketing execs and Board members make in marketing discussions (based on my last 4 years of 💯s of conversations): 1️⃣ Not having a clear understanding of marketing terminology, KPIs, metrics, and objectives 2️⃣ Viewing marketing solely as a cost...
When adding an Account Based motion to a lead based go-to-market motion, a common question is, ‘what will be our organizational impact – specifically to the Customer Support/Service function in working with Marketing? What could be different from what we do...
This week’s special guest, Liza Adams, shared valuable insights on the role of AI in go-to-market strategies. Here are some key takeaways from the engaging conversation: AI Impact Across Functions: While marketing often takes the spotlight for AI impact, Liza...
You may have read my first part of ZoomInfo’s recent release of Copilot. While we are waiting to get hands on experience with it for our clients, I thought I’d summarize in part two our private demo in a question and answer format. TLDR; this approach really is for...
You may have read my first part of ZoomInfo’s recent release of Copilot. While we are waiting to get hands on experience with it for our clients, I thought I’d summarize in part two our private demo in a question and answer format. TLDR; this approach really is for...
