How do we optimize processes before implementing AI? Implementing AI tools in suboptimal processes won’t yield ROI. Your GTM (marketing/sales) process optimization must come first! implementing AI on broken or suboptimal processes is a recipe for failure. But...
What’s our AI content quality and brand safety strategy? Organizations pursued AI for perceived low-risk use cases in Sales & Marketing but often resulted in higher risks due to off-brand content. So how should we proceed? AI content quality and...
The Limitation of Calculator-Minded AI in GTM Here’s what I keep seeing: companies treat AI like a fancy calculator. They’re focused on speeding up tasks, automating the basics, and checking boxes on productivity gains. Sure, those wins matter. But...
What’s a framework for identifying high-impact AI use cases? 90% of executives identify lack of clarity on ROI-driving use cases as their top challenge Frameworks for identifying high-impact AI use cases Here are 3 frameworks to consider:  Strategic initiative...
For the last year, I’ve improved our AI GEO search capabilities through the combination of better content, more relevant content, different format content (video), and hiring a stellar agency (Primary Position, David Quaid). Combined with my digital expert offshore...
This is the second of a two part series on Pipeline Stewardship. Part 1 defines the pipeline and who should own it, Part 2 describes what the responsibilities should look like and what ‘good’ looks like from a checklist and framework perspective. In today’s complex...
