Expanding ABM Campaigns to North Africa and the Middle East

This B2B Fusion report explores the nuances of expanding Account-Based Marketing (ABM) campaigns to North Africa and the Middle East. It examines the challenges and opportunities presented by the region, identifies potential agencies and consultants with relevant...

11 Advantages of Using Intent Data

ABM and the ‘ingredient’ intent data is mysterious.  How does it work, are there differences across 1st and 3rd party intent, how do I get sales to use it?   First, there are a number of vendors that offer up intent:  LinkedIn, 6sense, ZoomInfo, TechTarget,...

The Role of a B2B Marketing Consultant in ABM and ABX Success

In the world of B2B marketing, Account-Based Marketing (ABM) and Account-Based Experience (ABX) have emerged as transformative strategies for driving growth and building meaningful customer relationships in 2025 and beyond.  Studies have shown that 90% of marketers...

The Paradigm shift from ABM to ABX

“Do more with less.”  In the ever-changing landscape of B2B marketing and sales, staying ahead of the curve is crucial for profitable efficient growth.  One lesson we’ve learned in this efficient growth strategy is the importance of retention, upsell and cross sell. ...

6Sense ABM Roadmap

We just returned from the Breakthrough 6sense conference and because it is top of mind for our clients, we cobbled together our notes from multiple sessions on the roadmap.  While there was one session on the roadmap, we heard many smaller feature releases being...

6Sense ABM Analytics

ABM Roadmap blog 2 of 2.  In case you missed part 1 summary, click here. We recently returned from the 6sense Breakthrough conference and wow was there alot of detail.  In part 1, we summarized at a high level what we heard on the roadmap.  Here are more details...