The B2B Fusion Story


The B2B Fusion Story


by admin
A note from our founder

As a former high tech CMO steeped in digital technologies, I started B2B Fusion in 2011 on a frustration – a frustration measuring sales and marketing performance despite large investments in state of the art automation and CRM technologies – all with the promise of delivering me measurable results.  Other vendors would attempt to sell our team more capabilities yet they still could not deliver on the promise of what was in front of us at the time.  That frustration birthed the concept of B2B Fusion – a vendor neutral approach to maximizing the demand generation capabilities from, Marketing Automation, and it’s surrounding MarTech and SalesTech ecosystems.

Simply put, we GENERATE sales ready leads, OPTIMIZE business process, and CLOSE more revenue.

Learn more about Jon and his background here.

Leadership Team


Strategy & Operations

Recent Head of Marketo Consulting
Fmr Sales Ops, Marketo & Pardot Leader

Marketo Certified Expert
Revenue Cycle Analytics Certified
1000+ Marketo Deployments
50+ ABM Deployments

Marketing Automation Platform since 2010




Former CMO with system expertise Partner Certified
Sales Admin Certified
Sales Cloud Certified
Service Cloud Certified
SFDC since 2006

Veteran US Navy Officer
BS in Engineering
Harvard MBA


Data Expert, Project Lead

Former SFDC Admin

CRM Fusion DemandTools Certified
Salesforce Admin Certified
Salesforce Consultant Certified
Pardot Certified
Marketo Certified
SFDC since 2008
MAP since 2010

BS in Finance


Digital Architect & HTML expert

Google Analytics certified
Marketo Admin
Pardot Admin
Marketo User Group Leader
Pardot Certified
Hubspot Certified

MAP since 2013

BS Computer Science