AN EXPERIENCED TEAM

About us

B2B Fusion enhances PIPELINE GROWTH AND VISIBILITY for your B2B GTM motion.  We have brought together experts in marketing, sales and operations to help businesses improve their performance and profitability through better customer insight, smarter targeting of customers and more effective cross-functional collaboration.

Meet Your teamRead Our Core Values

B2B FUSION

Your Team

Jon

Jon

Founder & CMO

Jon Russo is a three-time global CMO in successful public and private SaaS companies in Silicon Valley, New York City and Luxembourg, scaling businesses through two acquisitions and another through an I.P.O. representing over $3 billion in total market value. He has a passion for digital marketing as an Eloqua Master, Marketo Certified User, Salesforce Sales Admin Certified User with deep understanding of email deliverability as the first CMO of ReturnPath (Validity). Today he leads B2B Fusion – a sales and marketing performance firm with focus on Account Based Strategies and its measurement.

Jon is an avid cyclist and a huge college basketball fan, having attended five Final Four events.

Jennifer

Jennifer

Strategy & Operations
Jennifer is an Operations Executive and business growth leader who leverages ingenuity and vision to create progressive marketing, sales, and business strategies to help companies convert mindshare to market share. Known for a passionate and analytical approach, Jennifer has a unique background in leading Sales, Lead Gen and Marketing teams to provide insights and tactical strategies to clients in order to align an organizations sales, marketing, and customer success teams on building and expanding revenue.

Jennifer loves to learn and has a passion for trying new things, collecting hobbies and eating great food (and sometimes not so great).  As a family, she loves to vacation and cause havoc every place we visit.

Heidi

Heidi

ABM & Account Plan Strategist
For almost two decades, Heidi built and led marketing divisions for well-known technology companies. Now she uses a step-by-step approach to help our clients optimize their account based marketing. Much of her work is research-based and can include personas, segmentation, ideal customer profiles, account playbooks, win/loss analysis, competitive research, customer marketing, and more.
Heidi enjoys speaking German, is a very amateur mandolin player, and also runs a networking group for marketers on Slack.
Michelle

Michelle

Data & Sales Operations Lead Architect
Michelle is a Salesforce and Data expert. She has been a former Salesforce Administrator, is Sales Cloud Certified and is data tool CRM Fusion certified, a designation that fewer than 1% of all users have.

When she isn’t busy looking at data structures, she is enjoying raising her young family.

Janelle

Janelle

Campaign Advisor
Janelle is a three-time head of demand gen, now leading B2B SaaS companies through successful demand gen frameworks, campaign deployment and scalability. Coming from a start-up background, Janelle understands the need to be nimble, adapt quickly, and go-to-market fast, helping companies achieve both short term and long term tangible results.
Elena

Elena

Marketo / Pardot Lead
Elena has 10+ working with clients to translate business needs into products and execution. Throughout these years, she’s helped dozens of companies with online marketing, project management and marketing automation. A Certified Marketo Expert, she’s been working with Marketo for 6+ by enabling the companies to structure their business lifecycle, campaigns and overall performance health of the system.

She loves traveling, reading and crocheting.

Nicole

Nicole

Marketo Lead Architect

Nicole is a results-driven SaaS Marketing Technology Leader with a proven track record in Marketing Operations and Professional Services Delivery.

Ajay

Ajay

Marketo Developer Lead
Ajay has a passion for Marketing measurement in Tableau as well as a deep understanding of Marketo API development.
Terry

Terry

Sales and Marketing Technology Implementation

For ten years, Terry led sales and marketing technology implementations for a B2B company. Now she uses the experience to support the B2B Fusion team. She loves hiking, cycling, gardening and playing piano.

Manny

Manny

Salesforce Administrator

With 17 years of experience as a finance executive, Manny brings a practical approach to building solutions that make a real difference for businesses. Now a 3x certified Salesforce Administrator, he specializes in leveraging Salesforce automation to streamline workflows, enhance productivity, and make everyday tasks easier for end users.

Roi

Roi

Assistant

As an General Assistant at B2B Fusion, Roi specialize in website revisions, blog posting, SEO, and managing essential administrative tasks.

B2B FUSION

Core Values

Deliver on the promise.

We do what we say we are going to do with one another and with any commitments we make to our clients.

We Serve.

We serve our customers to the best of our abilities and with their interests first, presenting options.

Global diversity.

We recognize that global diversity and diverse viewpoints strengthen solutions to our clients.

Confidence without attitude.

As leaders in our industry, we provide solutions without the attitude.

Challenge the status quo.

We push the envelope with one another and our clients to think and act differently than without us.

Students always.

We always strive to be curious learners, students of our clients' business

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NYC | Nashville

+1 313 635 3693

hello@b2bfusiongroup.com

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