OUR POINTS OF VIEW ON SALES & MARKETING REVENUE STRATEGY
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Who Should Own Salesforce Governance?
Today’s question: Hi everyone, I would love to get your fresh take on the ownership of Salesforce governance across Marketing Ops, Sales Ops, and RevOps (within an independent department - analytics or finance team). Also, any decisions you feel should be led by sales...
How do I create an Account Plan? A Framework.
Account-based strategy in sales and marketing is a focused approach that targets key accounts and tailors strategies to the specific needs and characteristics of each account. This method is particularly effective in multi-organizational contexts, where the complexity...
How do I measure Partner Marketing? A framework.
Today's question: How can I best prepare for an interview for a senior role in a company with a significant focus on partner motion, specifically in the technology and reseller sectors, including understanding the basic organizational structure, key performance...
How do I budget Marketing this year?
🎅 B2B Marketing budget season - a directional SaaS tip based on two questions: ❓ What marketing investment is needed to deliver $1 of ARR in a SaaS business? 💰 How do I, for example, plan to budget in increments of $100k to generate $7.5M in pipeline and $1.5M in...
Sales Ops, Marketing Ops, RevOps – a Framework
Here is a detailed guide on thinking about roles and responsibilities for sales ops, marketing ops, and RevOps: Overall, the key areas that operations roles focus on across sales, marketing, and revenue include data, processes, systems, and deliverables....
The Jolt Effect
In the high-stakes world of sales, it's essential to pinpoint the real roadblock to closing deals. It turns out, the culprit is often not a customer's comfort with the status quo but their sheer indecision. "The Jolt Effect" sheds light on this, revealing through...
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