OUR POINTS OF VIEW ON SALES & MARKETING REVENUE STRATEGYResources for you
6sense ABX Roadmap – our hot take
TLDR; World according to Jon's interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others - with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more sophisticated...
Rattlesnakes & Status Quo
60 percent of deals in the pipeline are lost to 'no decision' rather than to competitors. One positive aspect of this pandemic has been my journey of reconnecting with nature. Biking, hiking, walking - I haven't been outdoors this frequently in quite some time. It has...
Email effectiveness during global pandemic. This is the most effective cold email I've received in 2021. This template could be reused at scale. First, she reached and prospected via email, not LinkedIn. 1. Subject line icon; studies consistently show higher...
Tired of working in the same system and seeing the same strategy over and over again, stagnating your career growth? Are you seeking a variety of customer challenges to mentally challenge your system, scaling and strategic mindset? Want to be on the cutting edge of...
How to Sell Your CFO on an Account Based Strategy Investment
(as published on CMS Newswire). It’s a complex time to be in business. Marketing has been elevated within the C-Suite as the driver of digital transformation and a key leader in the customer journey. At the same time it is facing renewed pressure to generate top line...
3 Reasons to move to Salesforce Contacts
The most popular debate is whether or not you should use Salesforce leads or a 100% Salesforce contact model when embarking on an Account Based Strategy.
B2B FUSION GROUP
Learn more about best practices by reading B2B Fusion in the News
OPTIMIZE YOUR BUSINESS TODAY!
GET A FREE CONSULTATION
How To Find Us
Drop us a note and share your challenges.
New York City | New Jersey