60 percent of deals in the pipeline are lost to 'no decision' rather than to competitors. One positive aspect of this pandemic has been my journey of reconnecting with nature. Biking, hiking, walking - I haven't been outdoors this frequently in quite some time. It has...
Email effectiveness during global pandemic. This is the most effective cold email I've received in 2021. This template could be reused at scale. First, she reached and prospected via email, not LinkedIn. 1. Subject line icon; studies consistently show higher...
Tired of working in the same system and seeing the same strategy over and over again, stagnating your career growth? Are you seeking a variety of customer challenges to mentally challenge your system, scaling and strategic mindset? Want to be on the cutting edge of...
(as published on CMS Newswire). It’s a complex time to be in business. Marketing has been elevated within the C-Suite as the driver of digital transformation and a key leader in the customer journey. At the same time it is facing renewed pressure to generate top line...
The most popular debate is whether or not you should use Salesforce leads or a 100% Salesforce contact model when embarking on an Account Based Strategy.
This is a Content4Demand series of questions asking of Jon Russo, B2B Fusion CMO & Founder his experience and opinions of intent data. B2B Fusion helps other companies with their account based journeys in building the right processes and measurements so they can...
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