Resources for you
Read and listen to how we think of our Account Based and Revenue Acquisition Strategies.




Read and listen to how we think of our Account Based and Revenue Acquisition Strategies.
6sense ABX Roadmap – our hot take

6sense ABX Roadmap – our hot take

TLDR; World according to Jon's interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others - with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more sophisticated...

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Rattlesnakes & Status Quo

Rattlesnakes & Status Quo

60 percent of deals in the pipeline are lost to 'no decision' rather than to competitors. One positive aspect of this pandemic has been my journey of reconnecting with nature. Biking, hiking, walking - I haven't been outdoors this frequently in quite some time. It has...

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Email effectiveness

Email effectiveness

Email effectiveness during global pandemic. This is the most effective cold email I've received in 2021. This template could be reused at scale. First, she reached and prospected via email, not LinkedIn. 1. Subject line icon; studies consistently show higher...

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We’re hiring!

Tired of working in the same system and seeing the same strategy over and over again, stagnating your career growth? Are you seeking a variety of customer challenges to mentally challenge your system, scaling and strategic mindset? Want to be on the cutting edge of...

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How to Sell Your CFO on an Account Based Strategy Investment

(as published on CMS Newswire). It’s a complex time to be in business. Marketing has been elevated within the C-Suite as the driver of digital transformation and a key leader in the customer journey. At the same time it is facing renewed pressure to generate top line...

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Featured Videos


Learn more about best practices by reading B2B Fusion in the News

Past Press

A framework to Sell your CFO & CRO on Account Based Strategy

Why integration is trumping all Marketing Tech requirements

MarTech consolidation – Engagio & Demandbase

11 Necessary Traits for Chief Marketing Officers

Leads, Big Data and Trust: Jon Russo, Founder & CEO, B2B Fusion Group

Strong Cases Emerging for AI-Powered Marketing Applications

Marketing STrategies: ALignment of Marketing and Sales is Critical

5 Ways to Prove Marketing’s Worth to the Board of Directors

ABM SLack CHat

What’s Working in B2B Marketing

11 Necessary SKills and Traits for the Modern Chief Markeing Officer

The 5 Biggest MarTech and ABM Mistakes Made by Marketing Leaders

How to Kick-Start an Account Based Marketing Strategy

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

Demand Generation: CMO Viewpoint #DemandCon

Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

Demystifying Account Based Marketing

Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit

Lessons Learned in an Account-Based Approach (ABA)

What Kind of Talent is Required for ABM Success?

When is Account Based Marketing Needed?

SAP America Acquires CallidusCloud For $2.4 Billion

How to Convince Stakeholders ABA is Worth Doing

Marketers Preparing For And Adapting To Email Compliance Standards Around The Globe

What Are the Biggest B2B Pain Points?

Digital Councel Virtual Roundtable

Find Your Perfect Match: 7 Traits To Look For In A B2B Agency

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

Marketing and Sales Alignment Wow Factor

6 keys to more effective email marketing

3 Enterprise Lessons Learned from MME16

Digital Selling – 2017 MarTech Integration Challenges

40 Most Inspiring Leaders – Sales Lead Management

Will Data Be the Star of 2015

Critical KPI/ROI Lessons

Marketing Automation – BtoB Magazine

Sales Enablement Conference

Finding Relevant Prospects – BtoB Magazine Webinar



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