Resources for you
Read and listen to how we think of our Account Based and Revenue Acquisition Strategies.




Read and listen to how we think of our Account Based and Revenue Acquisition Strategies.

How do I create an Account Plan? A Framework.

Account-based strategy in sales and marketing is a focused approach that targets key accounts and tailors strategies to the specific needs and characteristics of each account. This method is particularly effective in multi-organizational contexts, where the complexity...

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How do I measure Partner Marketing? A framework.

Today's question: How can I best prepare for an interview for a senior role in a company with a significant focus on partner motion, specifically in the technology and reseller sectors, including understanding the basic organizational structure, key performance...

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How do I budget Marketing this year?

🎅 B2B Marketing budget season - a directional SaaS tip based on two questions: ❓ What marketing investment is needed to deliver $1 of ARR in a SaaS business? 💰 How do I, for example, plan to budget in increments of $100k to generate $7.5M in pipeline and $1.5M in...

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Sales Ops, Marketing Ops, RevOps – a Framework

Sales Ops, Marketing Ops, RevOps – a Framework

Here is a detailed guide on thinking about roles and responsibilities for sales ops, marketing ops, and RevOps:   Overall, the key areas that operations roles focus on across sales, marketing, and revenue include data, processes, systems, and deliverables....

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The Jolt Effect

The Jolt Effect

In the high-stakes world of sales, it's essential to pinpoint the real roadblock to closing deals. It turns out, the culprit is often not a customer's comfort with the status quo but their sheer indecision. "The Jolt Effect" sheds light on this, revealing through...

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6sense ABX Roadmap – our hot take

6sense ABX Roadmap – our hot take

TLDR; World according to Jon's interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others - with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more sophisticated...

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Featured Videos


Learn more about best practices by reading B2B Fusion in the News

Past Press

A framework to Sell your CFO & CRO on Account Based Strategy

Why integration is trumping all Marketing Tech requirements

MarTech consolidation – Engagio & Demandbase

11 Necessary Traits for Chief Marketing Officers

Leads, Big Data and Trust: Jon Russo, Founder & CEO, B2B Fusion Group

Strong Cases Emerging for AI-Powered Marketing Applications

Marketing STrategies: ALignment of Marketing and Sales is Critical

5 Ways to Prove Marketing’s Worth to the Board of Directors

ABM SLack CHat

What’s Working in B2B Marketing

11 Necessary SKills and Traits for the Modern Chief Markeing Officer

The 5 Biggest MarTech and ABM Mistakes Made by Marketing Leaders

How to Kick-Start an Account Based Marketing Strategy

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

Demand Generation: CMO Viewpoint #DemandCon

Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

Demystifying Account Based Marketing

Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit

Lessons Learned in an Account-Based Approach (ABA)

What Kind of Talent is Required for ABM Success?

When is Account Based Marketing Needed?

SAP America Acquires CallidusCloud For $2.4 Billion

How to Convince Stakeholders ABA is Worth Doing

Marketers Preparing For And Adapting To Email Compliance Standards Around The Globe

What Are the Biggest B2B Pain Points?

Digital Councel Virtual Roundtable

Find Your Perfect Match: 7 Traits To Look For In A B2B Agency

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

Marketing and Sales Alignment Wow Factor

6 keys to more effective email marketing

3 Enterprise Lessons Learned from MME16

Digital Selling – 2017 MarTech Integration Challenges

40 Most Inspiring Leaders – Sales Lead Management

Will Data Be the Star of 2015

Critical KPI/ROI Lessons

Marketing Automation – BtoB Magazine

Sales Enablement Conference

Finding Relevant Prospects – BtoB Magazine Webinar



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