1-833-REV-MKTG

How do I measure Partner Marketing? A framework.

Today’s question: How can I best prepare for an interview for a senior role in a company with a significant focus on partner motion, specifically in the technology and reseller sectors, including understanding the basic organizational structure, key performance...

How do I budget Marketing this year?

🎅 B2B Marketing budget season – a directional SaaS tip based on two questions: ❓ What marketing investment is needed to deliver $1 of ARR in a SaaS business? 💰 How do I, for example, plan to budget in increments of $100k to generate $7.5M in pipeline and $1.5M...
Sales Ops, Marketing Ops, RevOps – a Framework

Sales Ops, Marketing Ops, RevOps – a Framework

Here is a detailed guide on thinking about roles and responsibilities for sales ops, marketing ops, and RevOps:   Overall, the key areas that operations roles focus on across sales, marketing, and revenue include data, processes, systems, and deliverables....