60 percent of deals in the pipeline are lost to ‘no decision’ rather than to competitors. One positive aspect of this pandemic has been my journey of reconnecting with nature. Biking, hiking, walking – I haven’t been outdoors this frequently in...
This was posted on Oracle’s Blog this past week. Reposting if you missed it. ——————————- Today’s post comes courtesy of Jon Russo, founder of B2B Fusion, an agency that focuses exclusively on...
Here is my brief view of what to expect in 2013. During 2013, organizations will demand significantly more revenue value out of their existing sales and marketing ecosystem investments including CRM, Marketing Automation, and list acquisition purchases. Non-marketing...
We’re still not yet hitting the full promise of what marketing 2.0 could be delivering on. In an informal poll of 3 CMOs of B2B companies with revenues from $50M to $5B, I asked about their progress with new revenue acquisition effectiveness around gaining bigger...
Marketing Operations as a B2B discipline is rapidly growing. As one data point that supports its growth, we had our largest attendance to date for today’s MOCCA meeting in Washington DC with Andrew Gaffney and Amanda Batista of Demand Gen Report covering recent...
Most organizations have a quantifiable goal toward improving KPIs and analytics on more closed marketing sourced revenue. An effective method to accomplish conversion improvement is to do a ‘win/loss’ analysis on specific areas of the buying process. One really...
