When adding an Account Based motion to a lead based go-to-market motion, a common question is, ‘what will be our organizational impact – specifically to the Customer Support/Service function in working with Marketing? What could be different from what we do...
𝐓𝐨𝐩 𝟗 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐨𝐟 hashtag #𝐆𝐨𝐥𝐝𝐞𝐧𝐡𝐨𝐮𝐫 event that I heard yesterday in NYC on the role of Influencer Marketing in B2B, the role of audiences, and trust: 𝟏. 𝐑𝐞𝐢𝐧𝐯𝐞𝐧𝐭. TikTok brain kicking in, 6 minute or less attention span of buyers – so subscriber experience...
60 percent of deals in the pipeline are lost to ‘no decision’ rather than to competitors. One positive aspect of this pandemic has been my journey of reconnecting with nature. Biking, hiking, walking – I haven’t been outdoors this frequently in...
This was posted on Oracle’s Blog this past week. Reposting if you missed it. ——————————- Today’s post comes courtesy of Jon Russo, founder of B2B Fusion, an agency that focuses exclusively on...
We’re still not yet hitting the full promise of what marketing 2.0 could be delivering on. In an informal poll of 3 CMOs of B2B companies with revenues from $50M to $5B, I asked about their progress with new revenue acquisition effectiveness around gaining bigger...
Marketing Operations as a B2B discipline is rapidly growing. As one data point that supports its growth, we had our largest attendance to date for today’s MOCCA meeting in Washington DC with Andrew Gaffney and Amanda Batista of Demand Gen Report covering recent...
