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How do I create an Account Plan? A Framework.

Account-based strategy in sales and marketing is a focused approach that targets key accounts and tailors strategies to the specific needs and characteristics of each account. This method is particularly effective in multi-organizational contexts, where the complexity...
The Jolt Effect

The Jolt Effect

In the high-stakes world of sales, it’s essential to pinpoint the real roadblock to closing deals. It turns out, the culprit is often not a customer’s comfort with the status quo but their sheer indecision. “The Jolt Effect” sheds light on...
6sense ABX Roadmap – our hot take

6sense ABX Roadmap – our hot take

TLDR; World according to Jon’s interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others – with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more...
Rattlesnakes & Status Quo

Rattlesnakes & Status Quo

60 percent of deals in the pipeline are lost to ‘no decision’¬†rather than to competitors. One positive aspect of this pandemic has been my journey of reconnecting with nature. Biking, hiking, walking – I haven’t been outdoors this frequently in...
Email effectiveness

Email effectiveness

Email effectiveness during global pandemic. This is the most effective cold email I’ve received in 2021. This template could be reused at scale. First, she reached and prospected via email, not LinkedIn. 1. Subject line icon; studies consistently show higher...

We’re hiring!

Tired of working in the same system and seeing the same strategy over and over again, stagnating your career growth? Are you seeking a variety of customer challenges to mentally challenge your system, scaling and strategic mindset? Want to be on the cutting edge of...