Throughout the projects, the B2B team bent over backwards to help us develop the right solution for our specific needs in the EMEA region and patiently overcome challenges presented by our internal processes Eloqua and SFDC implementation.

In enabling our ABM strategy and creating our supporting campaign strategy, B2B Fusion were both very strategic but also extremely helpful to me operationally as well. They gave me original ideas that I wouldn’t have even thought of and are our trusted ABM and campaign partner.

Jon and the B2B Fusion team have done outstanding work for us at Thomson Reuters. I highly recommend utilizing B2B Fusion’s services.

B2B Fusion accelerated our new revenue acquisition process by offering executable, operational solutions once he completed a deep audit involving our sales and marketing teams, our Salesforce.com CRM, and our marketing automation system.

B2B Fusion delivered a 350% increase of MQLs over any other tactic we had run in the prior year. They set up an email campaign and gated whitepaper reach strategy. 12% of these new MQLs turned into SFDC opportunities. My head of sales and I were really pleased with the result! 

Jon and his team were outstanding Marketo support for us in a health check scenario – in addition to helping us drive the right lead generation and data quality strategies, B2B Fusion helped us develop our Marketing Architecture and extracted the most value out of our Marketo, Salesforce, and Marketing technology investments.

Jon accelerated our revenue acquisition process by gaining a quick grasp of our business needs, prioritizing the numerous projects we had in front of us, and formulating an attack plan with our executives to communicate the business impact our team has.

I’ve worked with several marketing automation partners over the years, most of which don’t bring to the table the robust understanding of the Marketo/Salesforce ecosystem that B2B Fusion does.

Jon’s hands on knowledge of Marketo marketing automation helped us accelerate our deployment and get the most value out of our lead generation investment for our B2B segment.

Any company struggling with this issue of bad sales and marketing data would benefit from working with B2B Fusion.