WHERE CAN I FIND HELP FOR MY REVENUE ACQUISITION STRATEGY?

Customers

What our clients say about us…

B2B FUSION

CASE STUDIES

TOP OF FUNNEL GROWTH

Here is an example of a SaaS client who didn’t have an ABX strategy, ABX Campaigning, or measurement in place prior to B2B Fusion engagement, learn what their CMO said they achieved after the B2B Fusion engagement:

Achieved a 6.5X higher conversion rate from activity to first meeting on a 6sense qualified accounts versus traditional cold outbound, with 83% of opportunities coming from accounts in the decision and purchase stage versus 55% in the first month of 6sense;
Realized a 36% increase in the average first year annual contract value for deals entering the pipeline, which “can be attributed back to 6sense’s segments that form the basis for our top-of-funnel activity and helped focus all our channels back to the type of accounts that align to overall sales/marketing priorities,” noted Rich;
Increased pre-booked meetings at events by 50%; and elevated pipeline/opportunity value post-event by 250%.

ALIGNMENT & INTEGRATION

Read more about how we helped the Vice President of Sales, SAE and his organization, with his Account based measurement and motion for a 1000+ global organization.

“I owe a huge debt of gratitude for all involved at Demandbase, B2B Fusion, and the Sales and Marketing Operations Team here at SAE International led by Scott Filip. So much great time, effort, and collaboration went into making this a success.”

B2B FUSION

Client Testimonials

Lynnice Wolf

Head of Field Marketing, McAfee

Jon was instrumental in helping us to develop an Account Based Marketing (ABM) strategy that was customized for our company. As we moved to an intimate customer centric model, our focus was to develop the relationships within our accounts and amplify our messaging. We knew ABM was the route however, each of us defined ABM differently, we debated effective metrics to show success, and we needed to create a program that sales could relate to. B2B Fusion educated us, provided us the tools and use cases to evolve our discussions to build a sustainable program with the resources we have available.

Molly Walsh

Head of Marketing, CodeScience

Our data wasn’t flowing. From Marketo, to Salesforce and then into Demandbase/ Engagio. B2BFusion made our tech stack hum.

Where there was no visibility before..their project quantified marketing’s Account contribution to the pipeline at 44% and helped the company direct more resources towards it.

Steve Watson

EMEA VP Marketing, Thomson Reuters

Throughout the projects, the B2B team bent over backwards to help us develop the right solution for our specific needs in the EMEA region and patiently overcome challenges presented by our internal processes and SFDC implementation. They have the right mix of technical hands-on skills required to get the marketing automation tools working efficiently combined with a broader vision of implementing marketing and sales alignment best practices.

Inger (Hemminger) Rarick

Vice President of Customer Success at Sendoso

As the recent Vice President of Customer Service for Engagio (and now Sendoso), I relied on the B2B Fusion to augment my team, specifically to deliver services and help retain our clients which they did an exceptional job with in both areas. I’d highly recommend you engage them for any service related to Account Based strategy, especially around measurement. They are knowledgeable, professional, and reliable. At times, I felt they were a virtual extension of my team.