I’ve hired B2B Fusion for three back-to-back engagements to help my team deliver a first-of-its kind marketing and sales demand generation engine that increase marketing efficiency, reduces sales corrupted time and enables closed-loop marketing measurement and performance optimization. They have delivered on their promises and helped shape and transform the company’s approach to creating more predictable demand to achieve sales and revenue growth objectives.

Among other things, they identified a 35% lead duplication issue which contributed toward a 27% loss of sales productivity. They also architected Marketing ROI processes and a platform leveraging Salesforce.com, Eloqua, and Full Circle. They are very accessible and care about my company’s success. I highly recommend their services.

In enabling our ABM strategy and creating our supporting campaign strategy, B2B Fusion were both very strategic but also extremely helpful to me operationally as well. They gave me original ideas that I wouldn’t have even thought off and are our trusted ABM and campaign partner.

The marketing team at Trifacta knew we needed to take a data-driven approach to target our highest value accounts across key verticals. By looking at historical data we were able to determine, in conjunction with the sales organization, our Top 668 list of target accounts for our ABM strategy.

Results:

• Engagement at 76% of the Top 668 Accounts
• 19% pipeline conversion within the Top Accounts.
• Tracked and measured target account engagement across all channels (ads, web, forms, email)

Jon accelerated our new revenue acquisition process by offering executable, operational solutions once he completed a deep audit involving our sales and marketing teams, our Salesforce.com CRM, and our marketing automation system.  

He really understood our business and how we can continuously improve with a fresh viewpoint.  If your company is wrestling with getting new revenue with the variety of digital technologies, I highly recommend you hire Jon.

Jon and his team were outstanding Marketo support for us in a health check scenario – in addition to helping us drive the right lead generation and data quality strategies, Jon helped us develop our Marketing Architecture and extracted the most value out of our Marketo, Salesforce, and Marketing technology investments. I’d recommend him and his team without reservation.

• Saved 30% annually on total MarTech investments
• Improved email deliverability from 85% to 95% through proper set up and governance
• Provided the right data tool structures and governance
• Improved productivity of the SDR function with the right SalesTech tools
• Enabled content for his nurtures to more accurately target market

I’ve worked with several marketing automation partners over the years, most of which don’t bring to the table the robust understanding of the Marketo/Salesforce ecosystem that B2B does. I brought in Jon and his team to help my organization take our complex Marketo instance to the next level, and they exceeded my expectations on every level.

I recommend Jon and B2B Fusion for anyone in need of next-level marketing automation guidance. No matter the challenge, they’ve likely seen and resolved it before.

Any company struggling with this issue of bad sales and marketing data would benefit from working with B2B Fusion. While at Blackboard, I engaged Jon and his team on project to 1) assess our marketing data, and 2) create an action plan for not only cleansing, but also enriching it moving forward. They did an incredibly thorough job identifying the root causes of bad contact and account-level data, including meeting and

interviewing with 30+ staff across various departments and business units, creating a long-term roadmap for correcting these issues moving forward, and proposing a restructured data architecture to fit our business needs. I commend B2B Fusion on this work and would recommend them to any organization that is facing a similar situation.