(Reposted from DemandGenReports Blog) When I recently attended Oracle’s Marketing Cloud kickoff event, where Oracle COO Mark Hurd gave his presentation to 100 of us, we had a chance to ask him questions at the conclusion. My question for him was, “how are you...
Marketing Operations as a B2B discipline is rapidly growing. As one data point that supports its growth, we had our largest attendance to date for today’s MOCCA meeting in Washington DC with Andrew Gaffney and Amanda Batista of Demand Gen Report covering recent...
Wow, what a year! As 2012 revs back up, I want to take a moment to reflect and share some brief accomplishments of my company that started the second half of last year. It was an exhilarating ride that only gets better each day! Here are a subset of the highlights....
There are 3 system components to getting effective marketing ROI leveraging marketing automation: Content, Process, and Data. Think of ROI as a 3 legged stool – the automation (seat) is supported by 3 legs of Content, Process, and Data. The stool falls over if any...
“3 out of every 4 commercial businesses believe that they are losing as much as 73% of revenue due to poor data quality”…Experian – QAS. U.S. Business Losing Revenue Through Poorly Managed Customer Data A common issue I see in enterprise companies is the ‘perceived’...
As you’ve seen in previous posts, customer needs and revenue trajectory dictate technology decisions for the companies providing services. As mid-sized companies contemplate how to get their sales teams more productive and get revenue quicker, they have a variety of...
