At the 2018 Marketo Summit (#MKTGnation), we covered five common mistakes for MarTech and Account Based Marketing (ABM) deployments. If you don’t have time to watch the embedded video, this is a ‘tweetable’ summary of each bullet point of our findings. We began with...
Devon McDonald, a Partner at OpenView Venture Capital spoke with me on a recent podcast on Account Based Marketing best practices.  Our conversation covered areas of how to get even more out of your ABM people, process, & technology investments based on our...
Michael Dell, the founder of Dell Computers, recently said, ‘Data is the key competitive differentiator in today’s business environment.’ I believe he is right. Data is the star of the 2015 sales and marketing show; enterprises will generate new business, optimize...
Here is my hour presentation that I reviewed with 30 others at the New Jersey BMA on Marketing Automation. This video slide deck is condensed down to 4 minutes. Â Note the emphasis I put on data – data is at the heart of a successful revenue acquisition...
This past week, I facilitated another round table discussion with twenty business to business digital leaders as part of the Marketing Operations Cross Company Alliance (MOCCA) group. Â Â Companies represented ranged from large companies like CA Technologies, SAP, and...
This was posted on Oracle’s Blog this past week.  Reposting if you missed it. ——————————- Today’s post comes courtesy of Jon Russo, founder of B2B Fusion, an agency that focuses exclusively on...
