5 Foundational Questions of Marketing Measurement First of a 2 part series. As a former CMO with a passion to measure marketing impact on the business, I’m often asked by others ‘what should we measure in marketing?’  The temptation is to race right to the visual...
At the 2018 Marketo Summit (#MKTGnation), we covered five common mistakes for MarTech and Account Based Marketing (ABM) deployments. If you don’t have time to watch the embedded video, this is a ‘tweetable’ summary of each bullet point of our findings. We began with...
In March 2018, Salesforce will soon stop support of bug fixes within their classic version of CRM, moving toward the next generation capabilities. Client wise, we’ve begun helping some organizations make the move over to Lightning, though clearly it is very...
(Please also consult your internal counsel and data privacy officer for how your company should approach GDPR (General Data Protection Regulation)). While there are several strict laws of data privacy throughout the globe to include countries like Canada,...
As published in DemandGen Reports, May 2017 By Jon Russo, Founder B2B Fusion, @b2bcmo For B2B revenue leaders that are contemplating adoption of the new SiriusDecision’s Demand Unit Waterfall, here are five impact areas on B2B strategies and initiatives to consider:...
Here is my hour presentation that I reviewed with 30 others at the New Jersey BMA on Marketing Automation. This video slide deck is condensed down to 4 minutes. Â Note the emphasis I put on data – data is at the heart of a successful revenue acquisition...
