At a recent New York City gathering of forty senior B2B marketing executives of the Marketing Operations Cross Company Alliance (MOCCA), the hottest 2016 marketing planning topics were people and investing an incremental dollar in data. People:Â Kathleen Schaub, VP of...
As part of Oracle’s Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven transformation journeys. Eric Reynolds, CMO of Clorox commented on his digital transformation on how...
LinkedIn as a company is an innovator jumping into a new marketing automation market, leveraging their recent Bizo acquisition.  This is worthy of study. Here are strengths of the LinkedIn offer relative to that of marketing automation: Their ability to target...
Michael Dell, the founder of Dell Computers, recently said, ‘Data is the key competitive differentiator in today’s business environment.’ I believe he is right. Data is the star of the 2015 sales and marketing show; enterprises will generate new business, optimize...
Here is a valuable blog today from what appears to be a US head of sales in how he views marketing in his business in a tech company contrasting to a non-tech company – it can be inferred from the post that marketing’s compensation is getting tied to revenue...
Here is my hour presentation that I reviewed with 30 others at the New Jersey BMA on Marketing Automation. This video slide deck is condensed down to 4 minutes. Â Note the emphasis I put on data – data is at the heart of a successful revenue acquisition...
