We’re still not yet hitting the full promise of what marketing 2.0 could be delivering on. In an informal poll of 3 CMOs of B2B companies with revenues from $50M to $5B, I asked about their progress with new revenue acquisition effectiveness around gaining bigger...
Marketing Operations as a B2B discipline is rapidly growing. As one data point that supports its growth, we had our largest attendance to date for today’s MOCCA meeting in Washington DC with Andrew Gaffney and Amanda Batista of Demand Gen Report covering recent...
Yesterday in the 106 degree Arizona weather, we received a needed waterfall – SiriusDecisions unveiled their upgraded view of the latest demand waterfall model at their annual conference. With an array of color codes and arrows, the new direction is spot as it...
There are 3 key steps in raising email campaign effectiveness via mobile devices. Mobility is playing an increasingly important role in reaching prospective customers for companies. Studies show and my own recent customer data indicate that 9% to 30% of email (not...
There are 3 system components to getting effective marketing ROI leveraging marketing automation: Content, Process, and Data. Think of ROI as a 3 legged stool – the automation (seat) is supported by 3 legs of Content, Process, and Data. The stool falls over if any...
Velocidi’s Salon Series, a quarterly series that aims to address the top-of-mind issues for CMOs, included a talk led this week by Margaret Molloy. Our topic was The First 100 Days: Insights and Lessons featuring Maryam Banikarim, CMO of Gannett Co. Inc. with...
