Part 3. What kind of talent is required for ABM success?

by Jon Russo

Part 3. What kind of talent is required for ABM success?

by Jon Russo

by Jon Russo

 

As published in MarTech Advisor

As Gartner recently pointed out in their October 2017 survey, nearly half of all discretionary marketing spend is dedicated toward internal people or external agency support.

In today’s series, we’ll talk about key resources needed to successfully pull off an ABM strategy to build on our earlier ABM posts of when to create a strategy and how to convince stakeholders of the strategy.