What is ABX Marketing? Let’s assume you are doing Account-Based Marketing (ABM) for your company. You’ve invested in a platform like 6sense or Demandbase, and you have already identified your target accounts. Let’s also assume your data at the contact and account...
TLDR; World according to Jon’s interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others – with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more...
3 Reasons to move to Salesforce Contacts Since the advent of ABM, companies have been debating how to best implement it. The most popular debate is whether or not you should use Salesforce leads or a 100% Salesforce contact model when embarking on an Account Based...
M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But...
M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But...
Very few companies do a pure Account Based strategy, most augment with a lead strategy. When small or large companies do embark on this AB strategy through a Marketing led initiative, Sales and Sales Leaders may have preconceived notions of Marketing behavior or...
