Google acquiring HubSpot, is the rumor true? Smart move if so. HubSpot has been incredibly scrappy – may not be the most scalable, best in class but wow have they been impressive over the years. User interface is second to none. Their financials are stellar,...
Want to get the most ROI out of your Account Based Marketing Demandbase platform before a business leader asks you about platform ROI? The question isn’t whether you should use Demandbase’s implementation / Customer Service team OR an external marketing consultancy…...
Let’s assume you are doing Account-Based Marketing (ABM) for your company. You’ve invested in a platform like 6sense or Demandbase, and you have already identified your target accounts. Let’s also assume your data at the contact and account levels are relatively...
TLDR; World according to Jon’s interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others – with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more...
3 Reasons to move to Salesforce Contacts Since the advent of ABM, companies have been debating how to best implement it. The most popular debate is whether or not you should use Salesforce leads or a 100% Salesforce contact model when embarking on an Account Based...
This is a Content4Demand series of questions asking of Jon Russo, B2B Fusion CMO & Founder his experience and opinions of intent data. Â B2B Fusion helps other companies with their account based journeys in building the right processes and measurements so they can...
