Category: 3. Technology — Page 5
I’ve sat through enough “prompt engineering workshops” to say this plainly. Generic prompt training does not move pipeline. It gives your team better Gmail drafts and a dopamine hit. Ninety days later nobody uses it, the Slack channel dies, and the...
Most “AI-native” claims I hear are branding. A landing page update. A new badge on the careers page. Two prompt engineers who report to marketing and run a Slack channel. An AI-native team is something more specific. It’s a team where the default way...
Here is the number I cannot stop thinking about. Roughly 78% of B2B companies have licensed AI. Around 7% of enterprises say their organization and data are actually ready to use it at any meaningful depth. That 71-point gap is the entire game right now. Almost every...
A SaaS CRO told me last month that he’d “rolled out AI” across his revenue team. Ten licenses. Three different tools. Weekly enablement. I asked what the sales team actually did differently after the rollout. He couldn’t answer in one sentence....
Sales intelligence and outbound tools are everywhere, but Clay and Apollo come up in conversations more than most. They both help you find and enrich leads—but they’re built for very different jobs. At a high level: Clay is a data and enrichment engine. Apollo is an...
Sales development in 2026 looks different than it did even two years ago. The line between marketing, SDR, and rev ops has thinned. Outreach is more contextual. Timing matters more than volume. The tools that work now are the ones that help teams understand intent,...
