How GTM teams are using Claude Code (and Cowork) Growth Unhinged — field report on real GTM usage. Is the Claude hype real? We asked 200 GTM operators GTM Strategist — 2026 pulse survey: what works & the limits. Claude Code for GTM teams: 30+ use...
We are investigating how to use Claude, Claude Cowork and Claude Code in GTM motions to augment MarTech and SalesTech stacks. Here are the most valuable resources we’ve found so far on this topic. We will add or modify as we come across them in our research....
I moderated an enterprise GTM panel a few weeks ago. Five operators on stage. Every one of them, independently and unprompted, described the same stall pattern. Pilot launches. Agent handles simple tasks. Summarize calls, draft follow-ups, enrich records. Six weeks...
Sales intelligence and outbound tools are everywhere, but Clay and Apollo come up in conversations more than most. They both help you find and enrich leads—but they’re built for very different jobs. At a high level: Clay is a data and enrichment engine. Apollo is an...
Sales development in 2026 looks different than it did even two years ago. The line between marketing, SDR, and rev ops has thinned. Outreach is more contextual. Timing matters more than volume. The tools that work now are the ones that help teams understand intent,...
The Limitation of Calculator-Minded AI in GTM Here’s what I keep seeing: companies treat AI like a fancy calculator. They’re focused on speeding up tasks, automating the basics, and checking boxes on productivity gains. Sure, those wins matter. But...
