The Limitation of Calculator-Minded AI in GTM Here’s what I keep seeing: companies treat AI like a fancy calculator. They’re focused on speeding up tasks, automating the basics, and checking boxes on productivity gains. Sure, those wins matter. But...
What’s a framework for identifying high-impact AI use cases? 90% of executives identify lack of clarity on ROI-driving use cases as their top challenge Frameworks for identifying high-impact AI use cases Here are 3 frameworks to consider:  Strategic initiative...
A Masters degree student pursuing a data science degree from Notre Dame recently asked me five questions about my knowledge of forecast measurement and the B2B SaaS industry. The answers take my experiences built over the years into account, they are not AI generated...
This week’s question from one of our prospects comes around 2026 planning for AI skills: “Has anyone redesigned their marketing career frameworks to account for AI capabilities? And how are you handling the fact that AI proficiency doesn’t map to traditional...
We’re often called after a failed launch of ABM. “We thought we’d take a scrappy approach to ABM to start.’ In our experience, a scrappy approach sounds good in theory and on paper, but in reality, having a structured approach has always been something that has...
In 2025, aligning sales and marketing within an Account-Based Experience (ABX) framework is more critical than ever. The landscape is shifting rapidly, with buyers expecting seamless, personalized engagement across every touchpoint. Here’s 10 ways how...
