Category: 3. Technology — Page 3
How GTM teams are using Claude Code (and Cowork) Growth Unhinged — field report on real GTM usage. Is the Claude hype real? We asked 200 GTM operators GTM Strategist — 2026 pulse survey: what works & the limits. Claude Code for GTM teams: 30+ use...
We are investigating how to use Claude, Claude Cowork and Claude Code in GTM motions to augment MarTech and SalesTech stacks. Here are the most valuable resources we’ve found so far on this topic. We will add or modify as we come across them in our research....
A founder asked me last month which one he should hire. Series B SaaS, $14M ARR, with a named-account motion that wasn’t producing what the company expected. He had quotes on his desk from three ABM agencies and two fractional CMOs. Numbers were close enough...
The fastest ABM strategy I ever saw fail did so because of one cell in a RACI matrix. Sales had marked themselves Responsible for “target account list approval.” Marketing had marked themselves Accountable. Both teams ran for two months under the...
A CMO asked me last week if she should rebrand her ABM program as ABX. Her board had heard the term in a vendor pitch. She was preparing for the next quarterly review and wanted to know if the rebrand was a real positioning move or marketing theater. Honest answer....
A SaaS CMO reached out to me last quarter. Eighteen months into an ABM program. Three platforms in the stack. Two outside agencies. A weekly internal cadence with sales. And he could not, with a straight face, tell the board what ABM had actually contributed to...
