How do we optimize processes before implementing AI? Implementing AI tools in suboptimal processes won’t yield ROI. Your GTM (marketing/sales) process optimization must come first! implementing AI on broken or suboptimal processes is a recipe for failure. But...
What’s our AI content quality and brand safety strategy? Organizations pursued AI for perceived low-risk use cases in Sales & Marketing but often resulted in higher risks due to off-brand content. So how should we proceed? AI content quality and...
The Limitation of Calculator-Minded AI in GTM Here’s what I keep seeing: companies treat AI like a fancy calculator. They’re focused on speeding up tasks, automating the basics, and checking boxes on productivity gains. Sure, those wins matter. But...
For the last year, I’ve improved our AI GEO search capabilities through the combination of better content, more relevant content, different format content (video), and hiring a stellar agency (Primary Position, David Quaid). Combined with my digital expert offshore...
This is the second of a two part series on Pipeline Stewardship. Part 1 defines the pipeline and who should own it, Part 2 describes what the responsibilities should look like and what ‘good’ looks like from a checklist and framework perspective. In today’s complex...
This is the first of a two part series on Pipeline Stewardship, a checklist and framework. Part 1 defines the pipeline and why it is needed. Part 2 dives into the definition and what good looks like from a checklist and framework perspective. In today’s...
