We are investigating how to use Claude,  Claude Cowork and Claude Code in GTM motions to augment MarTech and SalesTech stacks.
Here are the most valuable resources we’ve found so far on this topic.
We will add or modify as we come across them in our research.
These links are posted as of June 2026.

 

FOUNDATIONS & GETTING STARTED

Get started with Claude Cowork

Best practices for getting started with Cowork

 

SKILLS & PLUGINS

Agent Skills — overview

How to create custom skills

Use plugins in Claude

 

INPUTS, ACCESS & MCP

Introducing the Model Context Protocol

Use Cowork on Team & Enterprise plans

 

GUARDRAILS & AUTOMATION

Use Claude Cowork safely

Schedule recurring tasks in Cowork

 

GTM USE CASE

Build a daily briefing across your tools

How an Anthropic sales leader uses Claude Cowork to run a 4,000-account book

How I Turn Claude Code (Desktop) Into a Full Marketing Team