We’re often called after a failed launch of ABM. “We thought we’d take a scrappy approach to ABM to start.’ In our experience, a scrappy approach sounds good in theory and on paper, but in reality, having a structured approach has always been something that has...
In 2025, aligning sales and marketing within an Account-Based Experience (ABX) framework is more critical than ever. The landscape is shifting rapidly, with buyers expecting seamless, personalized engagement across every touchpoint. Here’s 10 ways how...
AI in RevOps refers to the use of artificial intelligence to automate, optimize, and unify revenue-generating processes across sales, marketing, and customer success. The goal is to break down silos, improve data-driven decision-making, and accelerate revenue growth...
What an incredible time to be an operator with AI! Here are 7 ideas of what could be the most impactful and wild ways Marketing teams could leverage AI. Hyper-Personalized Signal-Driven Campaigns Create an AI system that monitors real-time buyer signals (job changes,...
Trying to figure out how to use AI in the PMM (Product Marketing Manager) role? We’ve observed that PMMs in our SaaS ABX clients have at least 5 critical use cases of AI in their role. While the use cases feel relatively consistent in all GTM motions in our...
At a recent AI discussion at G2 in Atlanta, a powerful insight emerged that challenges how many B2B marketers approach segmentation: traditional segmentation is just the tip of the iceberg. While conventional methods focus on basic attributes like company size...
