10 top themes at Pavilion CMO Summit this week (too many for one post). 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐭𝐡𝐞𝐦𝐞𝐬: Alignment, Revenue, AI, Buyers Committee expanding, Process Building on yesterday’s thread (in comments if you missed it), the second top 3 moment was the community as a...
Today’s question: How can I best prepare for an interview for a senior role in a company with a significant focus on partner motion, specifically in the technology and reseller sectors, including understanding the basic organizational structure, key performance...
Today’s question: Hi everyone, I would love to get your fresh take on the ownership of Salesforce governance across Marketing Ops, Sales Ops, and RevOps (within an independent department – analytics or finance team). Also, any decisions you feel should be led by...
Here the latest on how Gartner thinks Marketing budgets are shaping up for 2020. It’s somewhat contradictory – on the heels of budgets not seen since 2011 with flat to declining budgets, the report is also saying Marketers are surprisingly optimistic with...
Here are my notes from the June Boston Marketo User Group. It’s a terrific user group having attended a few others on the east coast (DC, NYC, ATL), Boston seems to have the lead on making a great user group experience. Thomas Zimmerman, Localytics Compared the...
