You may have read my first part of ZoomInfo’s recent release of Copilot. While we are waiting to get hands on experience with it for our clients, I thought I’d summarize in part two our private demo in a question and answer format. TLDR; this approach really is for...
Here are 6 use cases of ZoomInfo Copilot as I’ve heard them on a recent product kickoff by their company. Like with other go to market technologies, once we at B2B Fusion get more familiar with their beta product, we’ll report back as to the effectiveness of...
10 top themes at Pavilion CMO Summit this week (too many for one post). 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐭𝐡𝐞𝐦𝐞𝐬: Alignment, Revenue, AI, Buyers Committee expanding, Process Building on yesterday’s thread (in comments if you missed it), the second top 3 moment was the community as a...
CMOs should aim high and think like a CRO! (Actually all Marketers should think this way of this final Pavilion CMO preso – think in terms of revenue and tie your function to revenue outcomes). Wrapping up my 3rd and final hashtag#pavilionCMOsummit2024 in NYC LI...
Email effectiveness during global pandemic. This is the most effective cold email I’ve received in 2021. This template could be reused at scale. First, she reached and prospected via email, not LinkedIn. 1. Subject line icon; studies consistently show higher...
