I just read an interesting post from a fellow EMEA CMO/head of marketing @JWATTON with a thought provoking viewpoint that marketing automation for SaaS (software as a service) US headquartered companies would have less need for heads of regional marketing in locations...
Every company should be evaluating new mergers and acquisitions for new growth and routes to market. We have encountered our clients having multiple products to grow faster – but Marketing is left holding the branding bag and systems bag when this occurs. This...
In my experience working with hundreds of companies on their ABM strategies, I’ve found that a well-defined go-to-market strategy is absolutely critical for driving revenue growth and outpacing the competition. But developing an effective GTM approach...
This week’s Go-To-Market question: Anyone ever undertake a full GTM / SFDC overhaul to shift from lead-oriented to ABM workflows? I’ve got a meeting with stakeholder teams this week to discuss the potential value and what would need to be done/what it would mean. Hit...
