6Sense ABM Analytics

ABM Roadmap blog 2 of 2.  In case you missed part 1 summary, click here. We recently returned from the 6sense Breakthrough conference and wow was there alot of detail.  In part 1, we summarized at a high level what we heard on the roadmap.  Here are more details...

Overcome ABM Strategies with the Right Measurement KPI

This week’s question:  Your team is resistant to ABM strategies. How can you overcome their pushback and drive success?   To overcome resistance to ABM strategies and drive success, consider the following approaches: Start small with a pilot program. Choose a...

Intent Data: 4 Use cases & Definition

This is a Content4Demand series of questions asking of Jon Russo, B2B Fusion CMO & Founder his experience and opinions of intent data.   B2B Fusion helps other companies with their account based journeys in building the right processes and measurements so they can...

B2B Marketing Framework for Acquisition and Mergers

Every company should be evaluating new mergers and acquisitions for new growth and routes to market.  We have encountered our clients having multiple products to grow faster – but Marketing is left holding the branding bag and systems bag when this occurs.  This...

What questions should we ask about Go-to-Market?

In my experience working with hundreds of companies on their ABM strategies, I’ve found that a well-defined go-to-market strategy is absolutely critical for driving revenue growth and outpacing the competition. But developing an effective GTM approach...