Introduction My name is Jakob Lowenbrand, Managing Director of BrightVision as well as the host of this podcast. Today we have a very interesting subject to discuss how the top brands are using account-based marketing. And we’re going to discuss that with a guest, his...
Someone recently asked – ‘what advice would you give to others in this strange time?’ Mindset was my response. The right mindset can help you adapt and protect from physical or mental hardships.  http Today, many employees and companies are facing...
…I’ll soon add a dedicated section to the website of the numerous times we’ve been cited in the press, but here are a few to start: SourceTitleDateCMS Newswire5 Ways to Prove Marketing’s Worth to the Board of DirectorsOctober...
Michael Dell, the founder of Dell Computers, recently said, ‘Data is the key competitive differentiator in today’s business environment.’ I believe he is right. Data is the star of the 2015 sales and marketing show; enterprises will generate new business, optimize...
I just read an interesting post from a fellow EMEA CMO/head of marketing @JWATTON with a thought provoking viewpoint that marketing automation for SaaS (software as a service) US headquartered companies would have less need for heads of regional marketing in locations...
