9 𝐂𝐨𝐦𝐦𝐨𝐧 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 non-Marketing execs and Board members make in marketing discussions (based on my last 4 years of 💯s of conversations): 1️⃣ Not having a clear understanding of marketing terminology, KPIs, metrics, and objectives 2️⃣ Viewing marketing solely as a cost...
When adding an Account Based motion to a lead based go-to-market motion, a common question is, ‘what will be our organizational impact – specifically to the Customer Support/Service function in working with Marketing? What could be different from what we do...
A common question we get in our ABM/ABX enablement engagements is, ‘who owns what in an ABX environment?’ Let’s use a RACI framework – for definition sake, a RACI framework is a responsibility assignment matrix used in project management and business process...
10 top themes at Pavilion CMO Summit this week (too many for one post). 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐭𝐡𝐞𝐦𝐞𝐬: Alignment, Revenue, AI, Buyers Committee expanding, Process Building on yesterday’s thread (in comments if you missed it), the second top 3 moment was the community as a...
“10 things I learned about CMO/Board relationships via Pavilion CMO Summit. Keywords: 𝐓𝐫𝐮𝐬𝐭. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞. 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬. 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩. (This was 1 of 3 top presentations which I’ll summarize later on LinkedIn.) Kathleen Booth moderated an excellent...
CMOs should aim high and think like a CRO! (Actually all Marketers should think this way of this final Pavilion CMO preso – think in terms of revenue and tie your function to revenue outcomes). Wrapping up my 3rd and final hashtag#pavilionCMOsummit2024 in NYC LI...
