“10 things I learned about CMO/Board relationships via Pavilion CMO Summit. Keywords: 𝐓𝐫𝐮𝐬𝐭. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞. 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬. 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩. (This was 1 of 3 top presentations which I’ll summarize later on LinkedIn.) Kathleen Booth moderated an excellent...
CMOs should aim high and think like a CRO! (Actually all Marketers should think this way of this final Pavilion CMO preso – think in terms of revenue and tie your function to revenue outcomes). Wrapping up my 3rd and final hashtag#pavilionCMOsummit2024 in NYC LI...
Today’s question: How can I best prepare for an interview for a senior role in a company with a significant focus on partner motion, specifically in the technology and reseller sectors, including understanding the basic organizational structure, key performance...
Today’s question: Hi everyone, I would love to get your fresh take on the ownership of Salesforce governance across Marketing Ops, Sales Ops, and RevOps (within an independent department – analytics or finance team). Also, any decisions you feel should be led by...
60 percent of deals in the pipeline are lost to ‘no decision’ rather than to competitors. One positive aspect of this pandemic has been my journey of reconnecting with nature. Biking, hiking, walking – I haven’t been outdoors this frequently in...
Key takeaways: Post Covid, it’s worth relooking at ABM accounts Relook at your account and contact data given all the layoffs A big pivot to virtual events and new engagement techniques Start with your TAM – is it still right? Consider building an Account...
