Customer end user satisfaction is everything.  Thinking back to my days as a SaaS CMO in both private and public companies, in an agile environment, we’d go through a very rigorous development pre-process to ensure a reasonable outcome for a minimally viable product....
5 Foundational Questions of Marketing Measurement First of a 2 part series. As a former CMO with a passion to measure marketing impact on the business, I’m often asked by others ‘what should we measure in marketing?’  The temptation is to race right to the visual...
I recently compared notes with Kelvin Gee, Sr. Director of Modern Marketing Business Transformation at Oracle, on myth’s on Account Based Marketing. Even though Oracle owns Eloqua, his points are quite valid across any size company using any automation platform....
Sales and Marketing leaders have lived in the US through an expansion period over the last ten years. It’s easy to fall into bad habits here when customer growth becomes the exclusive focus. Reflecting back on recessions in 2001 and 2008, quite a bit of...
Here are my notes from the June Boston Marketo User Group. It’s a terrific user group having attended a few others on the east coast (DC, NYC, ATL), Boston seems to have the lead on making a great user group experience. Thomas Zimmerman, Localytics Compared the...
At the 2018 Marketo Summit (#MKTGnation), we covered five common mistakes for MarTech and Account Based Marketing (ABM) deployments. If you don’t have time to watch the embedded video, this is a ‘tweetable’ summary of each bullet point of our findings. We began with...
