Want to get the most ROI out of your Account Based Marketing 6sense platform before a business leader asks you about platform ROI? The question isn’t whether you should use 6sense’s implementation / Customer Service team OR an external marketing consultancy… the...
Account-based strategy in sales and marketing is a focused approach that targets key accounts and tailors strategies to the specific needs and characteristics of each account. This method is particularly effective in multi-organizational contexts, where the complexity...
🎅 B2B Marketing budget season – a directional SaaS tip based on two questions: ❓ What marketing investment is needed to deliver $1 of ARR in a SaaS business? 💰 How do I, for example, plan to budget in increments of $100k to generate $7.5M in pipeline and $1.5M...
In the high-stakes world of sales, it’s essential to pinpoint the real roadblock to closing deals. It turns out, the culprit is often not a customer’s comfort with the status quo but their sheer indecision. “The Jolt Effect” sheds light on...
TLDR; World according to Jon’s interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others – with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more...
Tired of working in the same system and seeing the same strategy over and over again, stagnating your career growth? Are you seeking a variety of customer challenges to mentally challenge your system, scaling and strategic mindset? Want to be on the cutting edge of...
