What is Clay.com used for?

This is a multi-part series – check out Clay with LinkedIn, How Clay uses Data Providers, and Clay for ABX and ABM Strategies

If you hear complaints about Sales productivity or Marketing productivity being slowed down by the data you own, read on.

Clay.com is a secret data weapon that can take your data to another level in ABX!  We’ve either deployed it, optimized it, or seen it deployed in several of our clients who need more ROI out of their data investments.   It is the swiss-army knife of any product set we’ve ever seen and makes systems like ZoomInfo work even more effectively.  It is particularly valuable in/around data with LinkedIn.

Clay is a powerful and versatile data enrichment and automation tool with numerous capabilities – here are 9 ways we’ve deployed it or seen it work:

  1. Data Enrichment: Clay can enrich contact and company data from multiple sources, including Apollo, ZoomInfo, Dun & Bradstreet, and others. It can find email addresses, LinkedIn profiles, and other contact details.
  2. Data Validation: Clay can validate email addresses and other contact information in real-time/
  3. CRM Integration: It can sync with CRMs like Salesforce, continuously updating contact information and triggering actions based on changes, such as job changes (beta as of publication)
  4. Custom Workflows: Clay allows for the creation of complex automation workflows using if-then statements and JSON queries.
  5. Total Addressable Market (TAM) Analysis: It can be used for TAM sizing and analysis, providing insights beyond basic data appending.
  6. Account Matching and Deduplication: Clay can match accounts, deduplicate records, and prioritize data sources when conflicts arise.
  7. Web Scraping: It can pull data from competitors’ websites and other online sources.
  8. Integration with Other Tools: Clay integrates with various marketing and sales tools like HubSpot, SalesLoft, and Outreach.
  9. API and Webhook Support: Clay offers API access for custom queries and can use webhooks to automatically update information in other systems.

It is an incredibly flexible tool operating off the systems you already own.  The pricing for Clay is a function of credits.  

Need help with Clay?  Message us to learn more on what we’ve experienced.

Part 2: Clay with LinkedIn
Part 3: How Clay uses Data Providers
Part 4: Clay for ABX and ABM Strategies

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