(post 1 of 2) I just ran a survey recently on marketing demand generation ABM techniques and webinars was the number one tactic across the board for B to B marketers to do. I caught up with Tessa Barron who heads Marketing for On24 and asked her a number of questions....
What are the business benefits of Intent data? Improves conversion odds. Intent helps your sales team identify which accounts are more likely to be interested or ‘in market’ vs. others, thus increasing the odds of successful pipeline conversion....
Want to learn more about data? Click here. [Jon] Hi I’m here with Scott Vaughan. He’s the Chief Growth Officer of Integrate and Scott and I were just talking about data. Data decays, Scott, at two to three percent per month at the contact level. Make it...
As I’ve mentioned in prior posts, the SDR function is likely the most valuable function in the organization yet is often under-invested with newly minted college graduates slogging away at cold to qualify objectives. On average, half the time these SDRs work for...
As I mentioned in a previous post, as a former CMO with a passion to measure marketing impact on the business, I’m often asked by others ‘what should we measure in marketing?’ Let’s dive deeper into ideas of what to actually measure. We typically see two models...
