“The leads are weak.” In an average B2B company, 15% to 80% of closed annual revenue is aided through teleprospecting efforts, which could either be a sales or marketing function. Outbound leads are more challenging than inbound leads to pursue and/or...
This week at the first @DemandCon conference which featured sales and marketing best practices, an impressive number of presenters discussed B2B buying cycle attributes and techniques to reach enterprise buyers. (Full disclosure – I was one of the speakers). ...
