This week’s special guest, Liza Adams, shared valuable insights on the role of AI in go-to-market strategies. Here are some key takeaways from the engaging conversation: AI Impact Across Functions: While marketing often takes the spotlight for AI impact, Liza...
You may have read my first part of ZoomInfo’s recent release of Copilot. While we are waiting to get hands on experience with it for our clients, I thought I’d summarize in part two our private demo in a question and answer format. TLDR; this approach really is for...
You may have read my first part of ZoomInfo’s recent release of Copilot. While we are waiting to get hands on experience with it for our clients, I thought I’d summarize in part two our private demo in a question and answer format. TLDR; this approach really is for...
Google acquiring HubSpot, is the rumor true? Smart move if so. HubSpot has been incredibly scrappy – may not be the most scalable, best in class but wow have they been impressive over the years. User interface is second to none. Their financials are stellar,...
Want to get the most ROI out of your Account Based Marketing Demandbase platform before a business leader asks you about platform ROI? The question isn’t whether you should use Demandbase’s implementation / Customer Service team OR an external marketing consultancy…...
