Let’s assume you are doing Account-Based Marketing (ABM) for your company. You’ve invested in a platform like 6sense or Demandbase, and you have already identified your target accounts. Let’s also assume your data at the contact and account levels are relatively...
Here are 5 lessons to consider when creating an executive level marketing dashboard to measure marketing impact and ROI. This topic is something I’ll be leading a discussion on at DemandCon next week and I look forward to hearing how others are looking at this...
At the SiriusDecisions’ (#SDS11) sold out conference featuring over 750 people, this year’s keynote featured both the head of sales Jerry Rulli and Colleen Langevin who heads marketing in a dialogue around historic performance, current activity, and a single go...
