This week’s ABM Measurement Question: I am trying to create a Rules of Engagement document that is meant to serve almost like an SLA between Marketing, BDRs, and AEs for our ABM Outbound motions. What is the template that works well for your ABM stakeholders and...
2024 has been a super challenging year for acquiring net new revenue. Consequently, many Sales and Marketing teams are experiencing exceptionally slow revenue growth 1H of year, and missed revenue numbers on revised quotas, Consequently, a number of Sales team members...
🎅 B2B Marketing budget season – a directional SaaS tip based on two questions: ❓ What marketing investment is needed to deliver $1 of ARR in a SaaS business? 💰 How do I, for example, plan to budget in increments of $100k to generate $7.5M in pipeline and $1.5M...
