Marketing Operations as a B2B discipline is rapidly growing. As one data point that supports its growth, we had our largest attendance to date for today’s MOCCA meeting in Washington DC with Andrew Gaffney and Amanda Batista of Demand Gen Report covering recent...
It’s time for the next generation of marketing automation – a revenue generating marketing automation system that focuses across new areas of predictability, effectiveness, and a wholistic view of a prospect/customer situation with the right analytics. As a former...
Yesterday in the 106 degree Arizona weather, we received a needed waterfall – SiriusDecisions unveiled their upgraded view of the latest demand waterfall model at their annual conference. With an array of color codes and arrows, the new direction is spot as it...
Today’s MOCCA meeting in Washington DC covered what role marketing operations plays in B2B with a diverse set of companies and vendors in attendance.  We discussed the scope of the marketing operations role, benchmarked data from a variety of analysts, and summarized...
Many B2B companies look to improve conversions from lead to revenue and increase the productivity of their direct sales arm. Here are 4 reports that can be run immediately in your CRM that can impact conversion positively without having to invest more money in new...
