Here are 5 lessons to consider when creating an executive level marketing dashboard to measure marketing impact and ROI. This topic is something I’ll be leading a discussion on at DemandCon next week and I look forward to hearing how others are looking at this...
I just read an interesting post from a fellow EMEA CMO/head of marketing @JWATTON with a thought provoking viewpoint that marketing automation for SaaS (software as a service) US headquartered companies would have less need for heads of regional marketing in locations...
Increasing Productivity through Marketing Automation Platforms (MAPs) My experience in this post comes from implementing MAPs in 3 different companies – in one of those companies, the MAP providers (Eloqua, Marketo, Aprimo) were a channel of distribution for us, so I...
This is the first in a series of posts of tying B2B marketing result to revenue. This is the framework for the discussion on how marketing drives revenue for their enterprise organization. A key aspect for business to business marketing to focus on is delivering...
To maximize a company’s revenue result and customer experience, B2B Sales and Marketing teams need to align around similar objectives. Recent trends point to both sales and marketing are getting increased scrutiny for the following reasons: Suspect to prospect...
