Plan Your Project with Your Software

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But...

Building Data Analytics Software

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But...

The Future of Enterprise API Development

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But...

Do your customers REALLY use Twitter?

Adage recently published an article that challenged whether the majority of customers were paying attention to Twitter and asserted that marketers should not rush to make judgments based on the minuscule percentage of customers that are actually using Twitter.   The...

Should B2B CEOs and CMOs care about Social Media?

Why social media is relevant to B2B CEOs and CMOs What an interesting week.  I met with a CEO of an established B2B software firm interested in having his company more involved in social media, met with a B2B CMO colleague dabbling in social media on behalf of his...