There are several challenges to establish ‘board level’ dashboards that report on marketing activity that tie directly to revenue generation. Here are 5 tips that I’ve used in creating dashboards for executive level reporting. (NOTE – LETS TALK REAL TIME IF...
Increasing Productivity through Marketing Automation Platforms (MAPs) My experience in this post comes from implementing MAPs in 3 different companies – in one of those companies, the MAP providers (Eloqua, Marketo, Aprimo) were a channel of distribution for us, so I...
This is the first in a series of posts of tying B2B marketing result to revenue. This is the framework for the discussion on how marketing drives revenue for their enterprise organization. A key aspect for business to business marketing to focus on is delivering...
