There are 3 key steps in raising email campaign effectiveness via mobile devices. Mobility is playing an increasingly important role in reaching prospective customers for companies. Studies show and my own recent customer data indicate that 9% to 30% of email (not...
There are several challenges to establish ‘board level’ dashboards that report on marketing activity that tie directly to revenue generation. Here are 5 tips that I’ve used in creating dashboards for executive level reporting. (NOTE – LETS TALK REAL TIME IF...
