I just read an interesting post from a fellow EMEA CMO/head of marketing @JWATTON with a thought provoking viewpoint that marketing automation for SaaS (software as a service) US headquartered companies would have less need for heads of regional marketing in locations...
This is the first in a series of posts of tying B2B marketing result to revenue. This is the framework for the discussion on how marketing drives revenue for their enterprise organization. A key aspect for business to business marketing to focus on is delivering...
To maximize a company’s revenue result and customer experience, B2B Sales and Marketing teams need to align around similar objectives. Recent trends point to both sales and marketing are getting increased scrutiny for the following reasons: Suspect to prospect...
While President Obama was across town in Tempe, Arizona giving a commencement speech emphasizing how to keep studying beyond school, I attended the annual SiriusDecisons Best Practices Summit for Sales & Marketing leaders (see Twitter) in sunny Scottsdale,...
Adage recently published an article that challenged whether the majority of customers were paying attention to Twitter and asserted that marketers should not rush to make judgments based on the minuscule percentage of customers that are actually using Twitter.  The...
