Content – how buyers consume

Last week, I facilitated a lively marketing leader panel discussion for Andrew Gaffney’s Content2Conversion event which was an audience of 300 B2B marketers cross industry.  The event was focused on understanding what types of content buyers were interested in...

Executive Marketing Dashboards – 5 Lessons Learned

Here are 5 lessons to consider when creating an executive level marketing dashboard to measure marketing impact and ROI.  This topic is something I’ll be leading a discussion on at DemandCon next week and I look forward to hearing how others are looking at this...

Summary of Iron Mountain Keynote at SiriusDecisions

At the SiriusDecisions’ (#SDS11) sold out conference featuring over 750 people, this year’s keynote featured both the head of sales Jerry Rulli and Colleen Langevin who heads marketing in a dialogue around historic performance, current activity, and a single go...

Revenue through Teleprospecting – a changing world!

Teleprospecting teams pursue inbound and/or outbound leads via a telephone, are owned 50% of the time by sales and 50% of the time by marketing in a B2B company with the trend heading toward marketing according to a Sales 2.0 recent conference.  The nature of the role...

2 Critical Questions for CMOs, CSOs, and CEOs, from CMO viewpoint.

This post is aimed toward heads of marketing, heads of sales, general/division managers or CEOs.  It’s specifically toward a head of marketing who is considering what measurable impact her/his team has on the business and is in a situation of implementing a marketing...