Executives are paid to take calculated risks and make decisions. Recently, I spoke to an officer of a $1B company seeking to make some large changes across their company, specifically by repositioning the marketing organization toward a strategic contributor to the...
Here are 5 lessons to consider when creating an executive level marketing dashboard to measure marketing impact and ROI. This topic is something I’ll be leading a discussion on at DemandCon next week and I look forward to hearing how others are looking at this...
There are several challenges to establish ‘board level’ dashboards that report on marketing activity that tie directly to revenue generation. Here are 5 tips that I’ve used in creating dashboards for executive level reporting. (NOTE – LETS TALK REAL TIME IF...
Increasing Productivity through Marketing Automation Platforms (MAPs) My experience in this post comes from implementing MAPs in 3 different companies – in one of those companies, the MAP providers (Eloqua, Marketo, Aprimo) were a channel of distribution for us, so I...
