Cloudforce by Salesforce.com – Listen, Engage, Act

Along with 1000 others, I attended yesterday’s #Cloudforce in Washington DC sponsored by Salesforce.com where the emphasis was a convergence of social, CRM, and mobility in the enterprise – this content was brand new in preparation for the uber Dreamforce in August. ...

B2B Teleprospecting, one case study @DemandCon

This week at the first @DemandCon conference which featured sales and marketing best practices, an impressive number of presenters discussed B2B buying cycle attributes and techniques to reach enterprise buyers.  (Full disclosure – I was one of the speakers). ...

Executive Marketing Dashboards – 5 Lessons Learned

Here are 5 lessons to consider when creating an executive level marketing dashboard to measure marketing impact and ROI.  This topic is something I’ll be leading a discussion on at DemandCon next week and I look forward to hearing how others are looking at this...