“3 out of every 4 commercial businesses believe that they are losing as much as 73% of revenue due to poor data quality”…Experian – QAS. U.S. Business Losing Revenue Through Poorly Managed Customer Data A common issue I see in enterprise companies is the ‘perceived’...
Your prospect database is like a sight and scope on a rifle. If the sight is set on your rifle correctly, you’ll hit your revenue target easily when you squeeze the trigger to execute on your inside sales and marketing efforts. If the site is off by the...
Along with 35 others, I participated in a terrific CMO roundtable hosted by digital agency @Velocidi moderated by @MargaretMolloy in NYC. @JeffreyHayzlett, the recent head of marketing for Kodak and current head of The Hayzlett Group, was our guest speaker for heads...
Recently, I had a dialogue with a colleague in Silicon Valley who asked me about my experiences with B2B Freemiums as she thought through new distribution models for her product. It made me reflect for a moment about some of my more recent experiences about giving...
In the B2B world, Executives and teams that master the art of technology in the revenue acquisition process fare 5x better than those that do not according to research from SiriusDecisions – this post is to help executives better communicate and understand what your...
