You may have read my first part of ZoomInfo’s recent release of Copilot. While we are waiting to get hands on experience with it for our clients, I thought I’d summarize in part two our private demo in a question and answer format. TLDR; this approach really is for...
CMOs should aim high and think like a CRO! (Actually all Marketers should think this way of this final Pavilion CMO preso – think in terms of revenue and tie your function to revenue outcomes). Wrapping up my 3rd and final hashtag#pavilionCMOsummit2024 in NYC LI...
TLDR; World according to Jon’s interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others – with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more...
Introduction My name is Jakob Lowenbrand, Managing Director of BrightVision as well as the host of this podcast. Today we have a very interesting subject to discuss how the top brands are using account-based marketing. And we’re going to discuss that with a guest, his...
TLDR; B2B Customer retention is #1 priority. Audit your message cadence and data situation, outline your customer journey, message according to journey, plan for long term. Outsource aspects if needed. Learn more on Friday. For B2B Sales & Marketers, you’ve heard...
